Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - Upper Saddle River, N.J. Prentice Hall 2003 - xvii, 893 p. ill. (chiefly col.) 25cm. - 3rd ed. .
0131200577 RM268.90
Hospitality industry--Marketing
Tourism--Marketing
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - Upper Saddle River, N.J. Prentice Hall 2003 - xvii, 893 p. ill. (chiefly col.) 25cm. - 3rd ed. .
0131200577 RM268.90
Hospitality industry--Marketing
Tourism--Marketing