Marketing for hospitality and tourism / (Record no. 78)

MARC details
000 -LEADER
fixed length control field 00629nam a2200205 4500
001 - CONTROL NUMBER
control field 0000000033
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131200577
Terms of availability RM268.90
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 647.940
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KOT
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc. Philip Kotler, John Bowen, James Makens
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 893 p.
Other physical details ill. (chiefly col.)
Dimensions 25cm.
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title 3rd ed.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Makens, Jame C.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 03/26/2009 268.90   647.940 KOT 0000036284 11/16/2023 268.90 11/10/2023 Buku