Marketing strategy / a decision-focused approach
Walker, Orville C.
Marketing strategy / a decision-focused approach Orville C. Walker, John W. Mullins - 6th. ed. - Boston, Burr Ridge McGraw-Hill 2008 - xx, 346p. ill. 26cm.
9780071263917 RM113.80
Marketing--Management
Marketing strategy / a decision-focused approach Orville C. Walker, John W. Mullins - 6th. ed. - Boston, Burr Ridge McGraw-Hill 2008 - xx, 346p. ill. 26cm.
9780071263917 RM113.80
Marketing--Management