Marketing strategy / (Record no. 8475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002835 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071263917 |
| Terms of availability | RM113.80 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | WAL |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy / |
| Remainder of title | a decision-focused approach |
| Statement of responsibility, etc. | Orville C. Walker, John W. Mullins |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 6th. ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Burr Ridge |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2008 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xx, 346p. |
| Other physical details | ill. |
| Dimensions | 26cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 03/04/2010 | 113.80 | 658.8 WAL | 0000038157 | 11/16/2023 | 113.80 | 11/10/2023 | Buku | |||||
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 03/04/2010 | 113.80 | 658.8 WAL | 0000038158 | 11/16/2023 | 113.80 | 11/10/2023 | Buku |