Marketing plan: / (Record no. 43191)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014427 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470669976 |
| Terms of availability | RM175.89 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MCD |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcom |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plan: / |
| Remainder of title | how to prepare them, how to use them |
| Statement of responsibility, etc. | Malcom McDonald, Hugh Wilson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kongdom: |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 573p. |
| Other physical details | ill. |
| Dimensions | 25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | management |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | planning |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Hugh |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 11/18/2014 | BOOKLINE | 175.89 | 658.802 MCD | 0000040792 | 11/16/2023 | 1 | 175.89 | 11/10/2023 | Buku |