Marketing research / David A. Aaker, George S. Day

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Material type: Text

TextPublication details: New York John Wiley & Sons 1990Edition: 4th edDescription: xiv, 739p. ill. 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Buku	PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH	Book	658.83 AAK (Browse shelf(Opens below))	Available		0000011683

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Previous	658.827 RAZ The Razak roundtable / / creating brand power for countries and companies, 9 Jan 2013	658.827 STI Sell the brand first / how to sell your brand and create lasting customer loyalty	658.827 STI Sell the brand first / how to sell your brand and create lasting customer loyalty	658.83 AAK Marketing research /	658.83 APP Applied marketing and social research /	658.83 BEN Marketing Research: / planning, process, practice/	658.83 BLY Consumer Behavior /	Next

Includes index

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