Competitive marketing strategy / John A. Czepiel

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Material type: Text

TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, NJ Prentice Hall 1992Description: xvii, 491p. ill. 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Buku	PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH	Book	658.802 CZE (Browse shelf(Opens below))	Available		0000011792

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Previous	658.802 CRA Strategic marketing management for the pacific region /	658.802 CRA Strategic marketing /	658.802 CRE Six sigma for marketing processes / an overview for marketing executives, leaders, and managers	658.802 CZE Competitive marketing strategy /	658.802 DAV The strategic role of marketing / understanding why marketing should be central to your business strategy	658.802 DIB The marketing planning workbook / effective marketing for marketing managers	658.802 DIB The marketing planning workbook / effective marketing for marketing managers	Next

Includes bibliographical references and index

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