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Basic marketing research / Gilbert A. Churchill, Jr.
Material type:
TextPublication details: Fort Worth Dryden Press 1988Description: xxi, 837 p. ill. 27 cmISBN: - 0030072786
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Buku
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 658.83 CHU (Browse shelf(Opens below)) | Available | 0000015863 |
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| 658.83 BLY Consumer Behavior / | 658.83 BRA Marketing research / tools & techniques | 658.83 BUR Marketing research / | 658.83 CHU Basic marketing research / | 658.83 CHU Basic marketing research / | 658.83 CHU Basic marketing research / | 658.83 CRO Marketing research for managers / |
One "statistics command summary" chart inserted.
Includes bibliographical references and index
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