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Keperluan strategi pengiklanan / Don E. Schultz & Stanley I. Tannenbaum ; penterjemah Mohamad Md. Yusoff, Siti Zobidah Hj. Omar
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TextPublication details: Kuala Lumpur Dewan Bahasa dan Pustaka 1997Description: viii, 105ms. il. 23 cmISBN: - 9836256326
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Buku
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 659.1 SCH (Browse shelf(Opens below)) | Available | 0000019396 |
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| 659.1 PRA The practice of advertising / | 659.1 RUS Kleppner?s advertising procedure / | 659.1 RUS Kleppner?s advertising procedure / | 659.1 SCH Keperluan strategi pengiklanan / | 659.1 SEL Selling dreams / how advertising misleads us | 659.1 SEM Promotion and integrated marketing communications / | 659.1 SHA Advertising & promotions an IMC perspective / |
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