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Principles of marketing / Robert F. Lusch, Virginia N. Lusch
Material type:
TextPublication details: Boston, Mass. Kent Pub. 1987Description: xxvi, 757p. ill. 25cmISBN: - 0534038972
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Buku Bertanda Merah (Red Spot)
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 658.8 LUS (Browse shelf(Opens below)) | Available | 0000006309 |
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| 658.8 LOV Principles of service marketing and management / | 658.8 LOV Services marketing / people, technology, strategy | 658.8 LOV Services marketing / people, technology, strategy | 658.8 LUS Principles of marketing / | 658.8 MAC The marketing casebase / | 658.8 MAC The marketing casebase / | 658.8 MAC The marketing casebase / |
Includes bibliographical references and indexes
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