Services marketing / Valarie A. Zeithaml, Mary Jo Bitner

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Material type: Text

TextPublication details: New York McGraw Hill 1996Description: xx, 700p. ill., maps 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Buku Bertanda Merah (Red Spot)	PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH	Book	658.8 ZEI (Browse shelf(Opens below))	Available		0000018934

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Previous	658.8 WIL Behavioural aspects of marketing /	658.8 YUS Principles of marketing /	658.8 ZAI Memahami konsep pemasaran /	658.8 ZEI Services marketing /	658.8 ZEI Services marketing / integrating customer focus across the firm	658.8 ZIK Effective marketing / creating and keeping customers in an e-commerce world	658.8 ZIK Effective marketing / creating and keeping customers in an e-commerce world	Next

Includes bibliographical references and index.

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