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Global marketing management / Warren J Keegan by
  • Keegan, Warren J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ Prentice Hall 1989
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.848 KEE.

Global marketing / Douglas Lamont by
  • Lamont, Douglas F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. Blackwell Business 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.848 LAM.

International e-business marketing / Richard Fletcher, Jim Bell and Rod McNaughton by
  • Fletcher, Richard, 1940-
  • Bell, Jim, 1954
  • McNaughton, Rod B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; United Kingdom Thomson 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.84 FLE.

Managing global marketing / cases and text Kamran Kashani by
  • Kashani, Kamran
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston PWS-Kent Pub. 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.848 KAS.

The marketing book / edited by Michael J. Baker by
  • Baker, Michael J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Heinemann 1987
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 MAR, ...

Marketing research / Wong Toon Quee by
  • Wong, Toon Quee
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Marketing Institute of Singapore 1993
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Damaged (1).

Market research / using forecasting in business Peter Clifton, Hai Nguyen, Susan Nutt by
  • Clifton, Peter
  • Nguyen, Hai, (T. Hai)
  • Nutt, Susan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Butterworth Heineman 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.40355 CLI.

Marketing research / an applied approach Thomas C. Kinnear, James R. Taylor by
  • Kinnear, Thomas C, 1943-
  • Taylor, James R. (James Ronald), 1938-
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1991
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 KIN.

Basic marketing research / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Dryden Press 1988
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 CHU.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ Prentice Hall 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8342 SCH, ...

Consumer behavior and marketing action / Henry Assael by
  • Assael, Henry
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston PWS-KENT Pub. 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8342 ASS, ...

Business marketing management / an organizational approach Robert W. Haas by
  • Haas, Robert W
Series: The Kent series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston PWS-KENT Pub. 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 HAA.

Marketing management / an Asian perspective Philip Kotler ... [et al.] by
  • Kotler, Philip
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York Prentice Hall 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MAR.

Marketing / real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart by
  • Solomon, Michael R
  • Marshall, Greg W
  • Stuart, Elnora W
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson Prentice Hall 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.80023 SOL.

Direct marketing / an integrated approach William J. McDonald by
  • McDonald, William J., Ph. D
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.84 MCD.

International marketing strategy / Frank Bradley by
  • Bradley, Frank, 1942
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice Hall 1991
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.848 BRA.

Internet marketing research / resources and techniques Ed Forrest by
  • Forrest, Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.830285 FOR.

Why people buy John O?Shaughnessy by
  • O?Shaughnessy, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 1987
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8342 OSH.

Retail marketing / Robert F. Lusch, Patrick Dunne, Randall Gebhardt by
  • Lusch, Robert F
  • Dunne, Patrick M
  • Gebhardt, Randall, 1960-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio College Division, South-Western Pub. Co. 1993
Availability: No items available.

Contemporary retailing / William H. Bolen by
  • Bolen, William H, 1943-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice Hall 1988
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.87 BOL.

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