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Intergrated marketing communications / strategic planning perspectives Keith J. Tuckwell by
  • Tuckwell, Keith J
Edition: 3rd.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto Pearson Canada 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 TUC.

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The marketing plan / How to prepare and implement it William M. Luther. by
  • Luther, William M
Edition: 4th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM. 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.802 LUT, ...

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The ultimate web marketing guide / Michael Miller by
  • Miller, Michael
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. Que 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.872 MIL.

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The big book of marketing / edited by Anthony G. Bennett by
  • Bennett, Anthony G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 BIG, ...

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Contemporary marketing / David L. Kurtz by
  • Kurtz, David L
Edition: 2011 update ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western Cengage Learning 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KUR.

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Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson Prentice Hall 2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

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E-Marketing / Judy Strauss, Raymond Frost by
  • Strauss, Judy
  • Frost, Raymond
Edition: 6th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson. 2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.878 STA.

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Services marketing / Valarie A. Zeithaml, Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ZEI.

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Marketing management / analysis, planning, implementation, and control Philip Kotler by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice Hall 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

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Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ Prentice Hall 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

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Marketing / Roger A. Kerin ... [et al.]. by
  • Kerin, Roger A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. McGraw-Hill/Irwin 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MAR.

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Promotion management & marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Dryden Press 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.82 SHI.

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Business wargames / business strategy for executives in the trenches of market warfare Barrie G. James by
  • James, Barrie G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. Abacus Press 1985
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.4012 JAM.

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Marketing planning and strategy / Subhash C. Jain by
  • Jain, Subhash C
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati South-Western Pub. Co. 1985
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 JAI.

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Basic marketing research / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Dryden Press 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 CHU.

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Perusahaan penuangan beracuan / Series: Siri panduan projek
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur Bank Pembangunan Malaysia 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 338.642 PER.

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Marketing / Roger A. Kerin...[et al.] by
  • Kerin, Roger A
  • Berkowitz, Eric N
  • Hartley, Steven W
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill/Irwin 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KER.

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The IEBM encyclopedia of marketing / edited by Michael J. Baker by
  • Baker, Michael John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London International Thomson Business 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.003 THE.

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Services marketing / Azzamurni Mohtar by
  • Azzamurni Mohtar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jitra, Polimas Jabatan Perdagangan 2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 AZZ.

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Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter by
  • Churchill, Gilbert A
  • Brown, Tom J
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 CHU.

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