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Global marketing / Warren J. Keegan, Mark C. Green by
  • Keegan, Warren J
  • Green, Mark C
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.84 KEE.

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Business-to-business marketing / Ross Brenan, Louise Canning, Raymond Mc Dowell by
  • Brennan, Ross
  • Canning Louise
  • Mc Dowell, Raymond
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London SAGE Pub. 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.804 BRE.

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Distribution channels / understanding and managing channels to market Julian Dent by
  • Dent, Julian
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page, 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.788 DEN.

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Marketing / Dhruv Grewal, Michael Levy by
  • Grewal, Dhruv
  • Levy, Michael
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw Hill Irwin 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 GRE.

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Business marketing management / B2B Michael d. Hutt, Thomas W. Speh by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western Cengate Learning 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.804 HUT.

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Consumer behavior / Leon Shiffman, Leslie Lazar Kanuk by
  • Schiffman, Leon
  • Kanuk, Leslie Lazau
Edition: 10th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Prentice Hall 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8342 SCH.

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Global marketing / Svend Hollensen by
  • Hollensen, Svend
Edition: 7th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, englamnd Pearson 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.84 HOL.

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Basic marketing research / integration of social media Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 4th.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 MAL.

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Services marketing / people, technology, strategy Christopher Lovelock, Jochen Wirtz by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: Includes index
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Prentce Hall 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 LOV.

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Marketing / an introduction Gary Armstrong, Philip Kotler by
  • Armstrong, Gary
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Prentice Hall 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 ARM, ...

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Integrated advertising, promotion and marketing communications / Kenneth E. Clow by
  • Clow, Kenneth E
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson Educcation 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 659.1 CLO, ...

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A framework for marketing management / / Philip Kotler, Lane Kotler by
  • Kotler, Philip
  • Kotler, Lane
Edition: 5th.ed. -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Prentice Hall. 2012
Availability: No items available.

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Essentials of marketing management / Geoff Lancaster, Lester Massingham by
  • Lancaste, Geoff
  • Massingham, Lester
  • Massingham Lester
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routladge 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 LAN.

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A framework for marketing management / Philip, Kotler, Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Prentice Hall 2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 KOT, ...

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Marketing / Courtland L. Bove´e, Michael J. Houston, John V. Thill by
  • Bove´e, Courtland L
  • Houston, Michael J
  • Thill, John V
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 BOV.

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Services marketing / integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill/Irwin 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ZEI.

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Marketing management / J. Barry Mason, Hazel F. Ezell by
  • Mason, Joseph Barry
  • Ezell, Hazel F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Maxwell Macmillan International 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MAN.

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Marketing / William M. Pride, O.C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Houghton Mifflin Co. 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 PRI.

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Business marketing management / B2B Michael D. Hutt, Thomas W. Speh by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western Cengage Learning 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 HUT.

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Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell by
  • Brennan, Ross
  • Canning, Louise
  • McDowell, Raymond
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.804 BRE.

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