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Consumer behavior and marketing strategy / J.Paul Peter, Jerry C.Olson by
  • Peter, J.Paul
  • Oslon, Jerry C
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston; Burr Ridge McGraw-Hill/Irwin 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8342 PET, ...

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day by
  • Kumar, V
  • Aaker, David A
  • Day, George S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.83 KUM, ...

Marketing research / an aid to decision making Alan T. Shao by
  • Shao, Alan T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati South-Western College 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.83 SHA, ...

Business marketing / connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill c2002
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 DWY, ...

Internet marketing / building advantage in the networked economy Rafi A. Mohammed ... [et al.] by
  • Mohammed, Rafi
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.84 INT, ...

Harvard business essentials / marketer's toolkit :the 10 strategies you need to succeed Series: Harvard business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard business school press 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.802 HAR, ...

Services marketing / a managerial perspective Rod McColl, Bill Callaghan, Adrian Palmer by
  • McColl, Rod
  • Challaghan, Bill
  • Palmer, Adrian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 MCC, ...

The marketing casebase / Brian MacNamee, Ray McDonnell by
  • MacNamee, Brian
  • McDonnell, Ray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 MAC, ...

Essentials of marketing / a global-managerial approach William D. Perreault, E.Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Series: McGraw-Hill / Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 PER, ...

Marketing / C. Northcote, Parkinson, M.K. Rustomji, Walter E. Vieira by
  • Parkinson, C. Northcote
  • Rustomji, M.K
  • Vieira, Walter E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Federal Publications. 1985
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658 PAR.

Internet marketing / strategy, implementation and practice Dave Chaffey...[et.al] by
  • Chaffey,Dave
Edition: 3rd.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Prentice Hall 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.800285 INT, ...

Instructor's manual to accompany marketing / Eric N. Berkowitz...[et al.] by
  • Berkowitz, Eric N
Edition: 6th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 INS, ...

Sell the brand first / how to sell your brand and create lasting customer loyalty by Dan Stiff by
  • Stiff, Dan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.827 STI, ...

The breakaway brand / how great brands stand out Francis J. Kelly III, Barry Silverstein by
  • Kelly, Francis J, 1956-
  • Silverstein, Barry, 1948-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.827 KEL, ...

Marketing / best practices Ab. Aziz Latif...[et al.] by
  • Ab. Aziz Latif
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 MAR, ...

Services marketing in Asia / a case book Jochen Wirtz, Christopher Lovelock by
  • Wirtz, Jochen
  • Lovelock, Christopher
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Prentice Hall 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8095 WIR.

Menjadi usahawan / Zafir Mohd Makhbul, Fazilah Mohamad Hasun by
  • Zafir Mohd Makhbul
  • Fazilah Mohamad Hasun
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur PTS Professional Pub. 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 338.04 ZAF, ...

Buat duit dengan you tube / Zam Mohamad by
  • Zam Mohamad
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur PTS Professional Pub. Sdn. Bhd. 2009
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 65.872 ZAM, ...

Rahsia blogger / Membongkar rahsia buat duit dengan blog Mohd. Suhaimy Abu Bakar, Mohammed Farid Sulaiman by
  • Mohd. Suhaimy Abu Bakar
  • Mohammed Farid Sulaiman
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Selangor Truewealth Publishing 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 659.2 MSA, ...

101 successful sales strategies / Stephan Schiffman's by
  • Schiffman's, Stephan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya Advantage quest Publications 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.15 SCH, ...

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