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Marketing strategy / a decision-focused approach Orville C. Walker, John W. Mullins by
  • Walker, Orville C
  • Mullins, John W
Edition: 6th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Burr Ridge McGraw-Hill 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 WAL, ...

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Marketing strategy / planning and implementation Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larre´che´, Jean-Claude
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.802 WAL, ...

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Marketing management / a strategic decision-making approach John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by
  • Mullins, John W. (John Walker)
  • Walker, Orville C
Series: Mcgraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.81 MUL.

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