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Services marketing / Valarie A. Zeithaml, Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ZEI.

Services marketing / integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill/Irwin 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ZEI.

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