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Integrated marketing communications in advertising and promotion / Terence A. Shimp by
  • Shimp, Terence A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South Western Cengage Learning 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 659.1 SHI.

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Promotion management & marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Dryden Press 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.82 SHI.

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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio South Western Cencage Learning 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.82 SHI.

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