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Promotion management & marketing communications /

Shimp, Terence A.

Promotion management & marketing communications / Terence A. Shimp - 3rd ed. - Fort Worth Dryden Press 1993 - xxii, 682p. ill. 24cm.

Includes bibliographical references and indexes

ISBN: 0030767482 RM299.25

Subjects--Topical Terms:
Advertising--Direct marketing
Communication in marketing
Sales promotion

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