Promotion management & marketing communications / (Record no. 37896)

MARC details
000 -LEADER
fixed length control field 00635nam a2200205 4500
001 - CONTROL NUMBER
control field 0000012648
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030767482
Terms of availability RM299.25
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.82
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SHI
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Promotion management & marketing communications /
Statement of responsibility, etc. Terence A. Shimp
250 00 - EDITION STATEMENT
Edition statement 3rd ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 1993
300 00 - PHYSICAL DESCRIPTION
Extent xxii, 682p.
Other physical details ill.
Dimensions 24cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Direct marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 07/03/2012 299.25   658.82 SHI 0000017854 11/16/2023 299.25 11/10/2023 Buku Bertanda Merah (Red Spot)