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Marketing communications / a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh

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Material type: Text

TextPublication details: New York Prentice Hall 2006Edition: 3rd edDescription: x, 610p. ill. 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Buku	PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH	Book	658.802 PEL (Browse shelf(Opens below))	Available

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Previous	658.802 MAR Essential guide to marketing planning /	658.802 MAR Essential guide to marketing planning /	658.802 MCD Marketing plan: / how to prepare them, how to use them	658.802 PEL Marketing communications / a European perspective	658.802 ROS Cases in strategic marketing /	658.802 TUC Intergrated marketing communications / strategic planning perspectives	658.802 WAL Marketing strategy / planning and implementation	Next

Includes bibliographical references and index

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