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Services marketing / integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
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TextPublication details: Boston McGraw-Hill/Irwin 2006Edition: 4th edDescription: xxvii, 708p. ill., map 27cmISBN: - 0072961945
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Buku Bertanda Merah (Red Spot)
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 658.8 ZEI (Browse shelf(Opens below)) | Available | 0000035637 |
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| 658.8 YUS Principles of marketing / | 658.8 ZAI Memahami konsep pemasaran / | 658.8 ZEI Services marketing / | 658.8 ZEI Services marketing / integrating customer focus across the firm | 658.8 ZIK Effective marketing / creating and keeping customers in an e-commerce world | 658.8 ZIK Effective marketing / creating and keeping customers in an e-commerce world | 658.8 ZIK Marketing / |
Includes bibliographical references and index
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