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Services marketing / people, technology, strategy Christopher Lovelock, Jochen Wirtz
Material type:
TextPublication details: Upper Saddle River, N.J. Pearson/Prentice Hall 2007Edition: 6th edDescription: xx, 648p. ill. 29cmISBN: - 0132056763
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Buku
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 0000041250 |
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| 658.8 LOV Principles of service marketing and management / | 658.8 LOV Principles of service marketing and management / | 658.8 LOV Services marketing / people, technology, strategy | 658.8 LOV Services marketing / people, technology, strategy | 658.8 LUS Principles of marketing / | 658.8 MAC The marketing casebase / | 658.8 MAC The marketing casebase / |
Includes bibliographical references and index
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