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Promotion management & marketing communications / Terence A. Shimp
Material type:
TextPublication details: Fort Worth Dryden Press 1993Edition: 3rd edDescription: xxii, 682p. ill. 24cmISBN: - 0030767482
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Buku Bertanda Merah (Red Spot)
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PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | Book | 658.82 SHI (Browse shelf(Opens below)) | Available | 0000017854 |
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| 658.816 NAG The strategy and tactics of pricing / a guide to growing more profitably/ | 658.82 FRA How to get point across in 30 minutes / | 658.82 LAN Creative selling / | 658.82 SHI Promotion management & marketing communications / | 658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications / | 658.82094 TOO European sales promotion / great campaigns in action | 658.823 MAH Food packaging materials / |
Includes bibliographical references and indexes
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